SUSTAINABILITY OF MERINO WOOL

 

 

 

 1. Why is merino wool sustainable

 

     The wool of the Merino sheep is a renewable and 100% biodegradable natural product. Apart from large lush meadows and an annual shearing, the Merino sheep have no further requirements. They do not need any extra grown feed and even ensure the preservation of the meadow habitats. By grazing the meadows on the steep slopes, they support the breeders and farmers in maintaining the landscape.

 

      Compared to the cotton used to make clothing, merino wool does not use fertilizers or pesticides. And fossil raw materials such as crude oil, which are required for the production of synthetic fibers, are also not used in Meriono wool production.

 

     Due to the special properties of wool, no antibacterial enzymes need to be added during further processing, as wool already has the fiber protein keratin.

 

 

2. Disadvantages of synthetic fibers

 

     Compared to merino wool, the synthetic fiber lags behind in all aspects of sustainability. Since the artificially produced fibers can only be recycled with a great deal of energy and costs and do not rot, they represent a significantly poorer energy balance.

 

     When manufacturing many synthetic fibers, additives must be added. The hormonally active softeners and carcinogenic heavy metals contained in it sometimes have serious effects on the human body.

 

     Every time polyester fabric is washed, up to 500,000 fine fibers get into the waste water. However, since a large part of the microparticles cannot be filtered by the sewage treatment plants, they continue to find their way into the rivers and seas. The fiber particles are further split by the wave motion of the water and the constant UV radiation. This leads to microscopic particles entering the food chain of sea creatures.

     And finally, the microparticles, together with the fish, end up on our plates from the sea. Together with the biocides used in production to avoid odors, the particles have proven to be particularly harmful to the aquatic organism and human organs. Along with cosmetics and car tires, synthetic fibers are the main causes of microplastics.

 

 

3. Manufacturing and Shipping

 

     In addition to the resource-saving production in compliance with all environmental protection measures, the shipping packaging also makes a decisive contribution to the sustainability of a product. Whenever possible, plastic packaging is avoided as much as possible. The fully recyclable shipping cartons round off the concept of sustainability perfectly.

 

     Chemicals are completely avoided during production and only environmentally friendly colors are used in the dyeing process. In clothing production, the usually relatively high water consumption also poses a problem in terms of sustainability. However, there are many efficient ways to recycle the used water and thus minimize water consumption.

 

     In order to slow down climate change and conserve resources, you should pay attention to the seal of sustainability when buying clothing. Our sustainable merino clothing meets all requirements 100% and thus makes a statement in the sometimes environmentally harmful clothing industry.